Global Sales Ecosystem Transformation for a Leading Computer Company
Transformed a global computer company’s entire external-facing operations by developing an integrated ecosystem platform that automated sales processes and marketing workflows. This transformation optimized rebate structures and cash flow allocation, improving financial clarity and resource efficiency. Real-time insights empowered leadership with better decision-making, driving performance and revenue growth.
The Pain Point
Limited Sales Visibility: Lack of sales automation prevented real-time monitoring of regional performance across global markets.
Overloaded Sales Teams: Sales personnel managed excessive workloads across multiple regions, restricting revenue growth and operational performance.
Disconnected Data Systems: Fragmented processes across departments created data silos, limiting cross-team collaboration and global insight generation.
What We Did
Built a Unified Ecosystem Platform: Developed a collaborative platform where sales, marketing, product, and finance teams could access shared data and streamline operations.
Automated Departmental Workflows: Digitized and automated routine processes, boosting operational efficiency and freeing resources for strategic initiatives.
Standardized Reporting & Insights: Established consistent reporting templates and multi-level business insights for real-time monitoring and data-driven decision-making.
Tools Used
Customer 360: A centralized hub storing customer data, activity history, and results, ensuring full visibility for all teams.
Sales & Marketing Automation: Automated sales and marketing processes, enhancing speed and efficiency for faster task execution.
Partner & Rebate Management: Managed partner relationships, rebate structures, and cash flow allocation for quicker financial reporting and visibility.
B2B Commerce Merchant: Facilitated small and repeat orders on a dedicated platform, reducing manual workload for sales teams.
Modular Reporting: Provided real-time insights for stakeholders to monitor global sales trends and react quickly with informed decisions.