A Strategic Blueprint for Luxury Retailer
A global luxury retailer needed a unified approach to launching new boutique locations. By developing a clear, strategic framework—from planning and design to operations and brand consistency—we helped transform a fragmented process into a cohesive playbook. This strategic resource allows teams to align on best practices, timelines, and responsibilities, ensuring each new boutique launch meets both operational and brand objectives.
The Pain Point
Undefined Strategy: Despite having a general roadmap, the brand lacked a comprehensive, repeatable process aligned with corporate goals.
Siloed Knowledge: Critical insights and best practices were scattered across departments, impeding collaboration and efficiency.
Onboarding Challenges: New and existing teams had no single point of reference for the full lifecycle of boutique development.
What We Did
Strategic Alignment: Conducted workshops with key stakeholders to identify pain points and align boutique launches with the brand’s overall strategy.
End-to-End Playbook: Created a detailed blueprint covering every stage—from site selection and design approvals to staff training and grand opening protocols.
Digital Knowledge Hub: Migrated all documentation to a SharePoint site for easy access and updates, ensuring real-time visibility across teams and regions.
Ongoing Optimization: Established a continuous feedback loop, enabling the brand to refine processes and maintain alignment with evolving business goals.
Tools We Used
Process Mapping & Collaboration Tools: To structure and visualize each phase of boutique development.
SharePoint Integration: Provided a centralized, digital repository for real-time updates and version control.
Workshop Facilitation & Strategic Consulting: Ensured that each step in the playbook aligned with broader organizational objectives.